WH Shop will add to the beauty industry.

Sunshine, our CEO & Founder, has made it her mission to provide an alternative to the harsh reality of the beauty industry. For far too long, manufacturers have been willing to sell hair products proven by research to be harmful to the health of consumers. The WH Shop provides a collective space where black owned companies can expand their reach and consumers can feel confident in knowing every selection was created by someone who can identify with their needs. 

Shop at The WH Shop was created in an effort to provide the health-conscious beauty shopper with a safe place to select the best in all natural, vegan, and organic curly hair products for both men & women exclusively from black owned companies. As a black-owned beauty retailer, we are committed to promoting diversity and inclusion within the beauty industry.

Whether you're looking for a clean shampoo, an all natural conditioner or a beard shampoo, Shop at The WH Shop has curated a selection of products with integrity in mind. We believe our beauty shopping experience is one you will enjoy.